Traffic, Conversion and Sales

Shoppers in multilevel shopping center

Actionable traffic data helps turn shoppers into buyers (This is an excerpt from Traffic Intelligence: The Science of Shopper Conversion, a Tyco Retail White Paper.) At the store level, shopper conversion is defined as total transactions per store visit—how many shoppers became buyers? But conversion can also be calculated using appropriately fine-grain traffic measurements —how […]

Continue reading "Traffic, Conversion and Sales"

Posted on September 26th, 2016