by Kim Warne
Combined database offers unparalleled insight into shopper visit trends around the globe
ShopperTrak and FootFall, the two leading providers of consumer behavior insights and location-based analytics, today announced a breakthrough global traffic index. Both businesses are part of Tyco Retail Solutions.
An industry first, the global traffic index will combine the power of two established solution providers to offer retailers and shopping centers the ability to benchmark performance and understand trends in various major markets around the world. Additionally, the index offers access to geography-based traffic trends in order to support real estate decisions.
“As a trusted advisor in the retail space, we are committed to providing our customers with meaningful solutions that enable their success,” said Nick Pompa, COO of FootFall. “The index will serve as the de facto standard on retail traffic and truly capture the pulse of shopper behavior globally. It will allow retailers to put performance into context, adjust operations and better succeed in a dynamic landscape.”
The retail index will be made available through the existing ShopperTrak and Footfall network and count more than 40 billion global shoppers annually. A one-stop shop for understanding retail performance, the index will provide granular and highly accurate insight into the number of shoppers visiting retail stores and shopping centers.
Additionally, retailers can pair shopper visit data with Tyco Retail Solutions’ inventory intelligence and shrink visibility data to yield actionable insights to drive store sales and profitability.
“We’re thrilled to come together under Tyco Retail Solutions and stake our claim as the go-to global data and analytics provider for the retail industry,” said Kevin Kearns, CRO of ShopperTrak. “We will continue to develop our offerings; the index is the first of many innovative solutions that will benefit brick-and-mortar retailers and shopping centers.”
Together, ShopperTrak and FootFall now manage in excess of 150,000 devices and serve more than 2,100 customers.
Posted on October 11th, 2016