ShopperTrak and FootFall’s First Global Traffic Index

Combined database offers unparalleled insight into shopper visit trends around the globe ShopperTrak and FootFall, the two leading providers of consumer behavior insights and location-based analytics, today announced a breakthrough global traffic index. Both businesses are part of Tyco Retail Solutions. An industry first, the global traffic index will combine the power of two established […]

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Posted on October 11th, 2016

Traffic, Conversion and Sales

Shoppers in multilevel shopping center

Actionable traffic data helps turn shoppers into buyers (This is an excerpt from Traffic Intelligence: The Science of Shopper Conversion, a Tyco Retail White Paper.) At the store level, shopper conversion is defined as total transactions per store visit—how many shoppers became buyers? But conversion can also be calculated using appropriately fine-grain traffic measurements —how […]

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Posted on September 26th, 2016